Today With Kate Wood: Welcome to a Well-Designed Business. Do you find yourself knowing you want a niche but not sure how to determine what makes you special? You’re far from alone—this is where so many designers get hung up.  Today’s guest, Kate Wood of Worth Preserving, went through this journey. She listened to the podcast, she took in the advice, and she tried to put everything into action, but it just wasn’t clicking together for her. Then she came to me for Chairman of the Board—and it wasn’t long before it became so clear that she was trying to do all the things she thought a designer was supposed to do, without realizing that her strengths and her passions were not traditional design.  After we tapped into what made Kate truly special, she pivoted her business entirely. She’s here to share how she discovered her niche, embraced her passion, and created something special for herself. LuAnn Nigara and Kate Wood's Ah-Ha Moments “I think it’s about believing in your own magic—what it is that you bring to a project that no one else can. Someone once said, ‘What do you do that can’t be Googled?’ That’s what it’s about.” -Kate “When my Chairman of the Boards offboard, I ask them, ‘Who’s the next person in your ear?’ Because I believe you do have to keep going, keep coaching.” -LuAnn “There’s so much knowledge and skill in the design world, and I think that my own sense of insecurity and inadequacy when it came to not having those skills was holding me back. I just had to get over it and really lean into what it is that I do know.” -Kate More About Kate Wood Preservation is my passion, rooted in a childhood spent exploring historic sites; an education in archaeology, anthropology, urban planning and historic preservation; and over 15 years’ experience as the CEO of a major organization advocating for New York City landmarks. I earned two Master’s degrees from Columbia University, where I have taught preservation planning, advocacy and law. I co-authored the book, Interior Landmarks: Treasures of New York, published in two editions by Monacelli Press. I am also a licensed real estate broker. Connect with Kate Wood Website Instagram  YouTube LinkedIn Free Download "Worth Preserving: A Guide to Identifying Historic Character for Interior Designers" Book: Interior Landmarks: Treasures of New York What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #976: On Air Strategy Sessions: Is a Disconnect Causing Your Ideal Clients to Walk Away? #982 Power Talk Friday: Rachael Bozsik Johanson: Leveraging Your Superpower to Attract Dream Interior Design Clients #174 Power Talk Friday- Fred Berns- Own Your “Only” Word & Tips to Discover Yours #06: Identifying Your Transferable Skills with Erika Ward #424: Power Talk Friday: Re-Visiting Michele Williams’ Tips for Time Management #395: Power Talk Friday: Michele Williams: Financial Health Checklist for Your Interior Design Business #180: Power Talk Friday: Michele Williams Talks About Profit First and Why it Matters to You #811: Power Talk Friday: Heather Hansen: You Are Your Own Advocate