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A Well-Designed Business® | Interior Design  Business Podcast

987: Kate Wood: Discovering and Leaning into Your Niche

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Business, Design, Arts

4.8786 Ratings

🗓️ 28 May 2024

⏱️ 76 minutes

🧾️ Download transcript

Summary

Today With Kate Wood: Welcome to a Well-Designed Business. Do you find yourself knowing you want a niche but not sure how to determine what makes you special? You’re far from alone—this is where so many designers get hung up.  Today’s guest, Kate Wood of Worth Preserving, went through this journey. She listened to the podcast, she took in the advice, and she tried to put everything into action, but it just wasn’t clicking together for her. Then she came to me for Chairman of the Board—and it wasn’t long before it became so clear that she was trying to do all the things she thought a designer was supposed to do, without realizing that her strengths and her passions were not traditional design.  After we tapped into what made Kate truly special, she pivoted her business entirely. She’s here to share how she discovered her niche, embraced her passion, and created something special for herself. LuAnn Nigara and Kate Wood's Ah-Ha Moments “I think it’s about believing in your own magic—what it is that you bring to a project that no one else can. Someone once said, ‘What do you do that can’t be Googled?’ That’s what it’s about.” -Kate “When my Chairman of the Boards offboard, I ask them, ‘Who’s the next person in your ear?’ Because I believe you do have to keep going, keep coaching.” -LuAnn “There’s so much knowledge and skill in the design world, and I think that my own sense of insecurity and inadequacy when it came to not having those skills was holding me back. I just had to get over it and really lean into what it is that I do know.” -Kate More About Kate Wood Preservation is my passion, rooted in a childhood spent exploring historic sites; an education in archaeology, anthropology, urban planning and historic preservation; and over 15 years’ experience as the CEO of a major organization advocating for New York City landmarks. I earned two Master’s degrees from Columbia University, where I have taught preservation planning, advocacy and law. I co-authored the book, Interior Landmarks: Treasures of New York, published in two editions by Monacelli Press. I am also a licensed real estate broker. Connect with Kate Wood Website Instagram  YouTube LinkedIn Free Download "Worth Preserving: A Guide to Identifying Historic Character for Interior Designers" Book: Interior Landmarks: Treasures of New York What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #976: On Air Strategy Sessions: Is a Disconnect Causing Your Ideal Clients to Walk Away? #982 Power Talk Friday: Rachael Bozsik Johanson: Leveraging Your Superpower to Attract Dream Interior Design Clients #174 Power Talk Friday- Fred Berns- Own Your “Only” Word & Tips to Discover Yours #06: Identifying Your Transferable Skills with Erika Ward #424: Power Talk Friday: Re-Visiting Michele Williams’ Tips for Time Management #395: Power Talk Friday: Michele Williams: Financial Health Checklist for Your Interior Design Business #180: Power Talk Friday: Michele Williams Talks About Profit First and Why it Matters to You #811: Power Talk Friday: Heather Hansen: You Are Your Own Advocate

Transcript

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0:00.0

You know how frustrating it can be when your clients cannot understand or visualize your design concepts, right?

0:07.0

Even though you've given swatches, drawings, mood boards, and you've used software like AutoCat and SketchUp,

0:13.0

and you've tried to make sure they understand what they are approving.

0:17.0

Well, Duke renders has the answer for that. They offer 100% accurate, do it for you, 3D renderings that present your designs in their entirety.

0:27.5

This way, you can make sure that your client fully understands and visualizes your design before execution.

0:35.2

This saves you headaches. This saves you time. This saves you money.

0:40.1

It saves you that back and forth. Do you want to learn how you can start saving these headaches?

0:46.2

Well, book a quick intro call to start getting your designs in beautiful photorealistic renderings.

0:54.4

Go to dukrenders.com forward slash luan and you will get 30% off your first order.

1:00.9

That's dukrenders.com forward slash luan.

1:03.9

Do this now.

1:04.9

Just book the call now and see what's going on over there because this offer is valid for just this week.

1:23.0

Welcome to a well-designed business.

1:25.3

My name is Luann Nigara, and I'm so glad you found this podcast.

1:29.1

Together with my husband Vince and our partner, Bill, we have grown our company Window Works from the ground up.

1:34.8

So I know and I understand the challenges you face in running your interior design business.

1:41.2

I also know that your talent alone isn't enough to ensure your success. So on this

1:46.9

podcast, we talk about strategies and practical steps to help you grow your business. But make no

1:53.3

mistake about it. We have our share of fun here too, mixed in with those aha moments that I love so

1:59.0

much. This isn't fluff.

2:02.0

Nobody has time for that.

2:07.9

Whether you are a new interior designer or a season designer, I am here to help you create and to manage the kind of interior design firm that you dream of.

...

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