988: On Air Strategy Sessions: Cassandra Thurston: Building a Pipeline to go from Side Hustle to Full Time Interior Design

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Business, Design, Arts

4.8 • 786 Ratings

🗓️ 31 May 2024

⏱️ 73 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Today With Cassandra Thurston: It’s another On-Air Strategy Session! Today I’m sitting down with Cassandra Thurston, a talented interior designer from Long Beach Island, NJ (my happy place). But here’s the thing…Cass Thurston Interiors is still a side hustle. Cass is ready for this business to be more, so she came to me for some help filling her pipeline. Listen to find out what she needs to do to navigate this transition and make her dreams a reality. More About Cassandra Thurston I'm Cassandra, an experienced creator of beautiful and functional home interiors that embody the coastal lifestyle. With a focus on my beloved Long Beach Island, New Jersey, I specialize in designing homes that exude a perfect blend of relaxed elegance, modern comfort, and seaside charm. My approach to coastal design is rooted in the principles of light, openness, and the seamless integration of indoor and outdoor living. By carefully curating natural materials, a soothing color palette, and thoughtfully selected furnishings, I aim to create harmonious spaces that connect with our beautiful coastal environment. I understand the unique needs and desires of second home owners on Long Beach Island, whether you seek a serene retreat to escape the city's hustle and bustle or a vibrant family gathering place for generations to come. Beyond aesthetics, I prioritize functionality and practicality in every design decision. From durable materials that can withstand the salt air environment to smart storage solutions that maximize space, I strive to create homes that are as functional as they are beautiful. Whether you're a longtime resident of LBI or a new owner seeking the perfect coastal sanctuary, I can help you create a home that celebrates the extraordinary beauty of LBI and the ocean that has captured our hearts. I invite you to explore my portfolio and imagine the possibilities. I would be honored to transform your home into a coastal retreat that brings you joy, serenity, and a timeless connection to the ocean. Connect with Cassandra Thurston Website Instagram Pinterest What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources Mentioned: My Chairman of the Board program Power Talk Friday Tour Other Shows Mentioned: AWDB #291: Cheryl Luckett – From Side Hustle to Full Time Interior Design AWDB #392: Dala Al-Fuwaires: Commercial Designer, Focused Business Owner AWDB #644: Kat Anderson: Design Build and Bookkeeping Classes for Interior Designers AWDB #878: Throwback Tuesday: Brad Leavitt: A Builder’s Perspective on the Design Build Process AWDB #950: Overheard: Insights on Hiring Exceptional People AWDB 649: Power Talk Friday: Brad Leavitt: Understanding Design-Build from the Builder’s Perspective AWDB 615: Power Talk Friday: Brad Leavitt: Overcoming Resistance in the Design-Build Process AWDB 580: Brad Leavitt, AFT Construction: The Two “B” Words: Budget & Builders AWDB 560: Brad Leavitt, AFT Construction: The Design Book AWDB 542: Brad Leavitt: AFT Construction: A Builder’s Perspective on the Design Build Process

Transcript

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0:00.0	You know how frustrating it can be when your clients cannot understand or visualize your design
0:06.0	concepts, right? Even though you've given swatches, drawings, mood boards, and you've used software
0:11.5	like AutoCat and SketchUp, and you've tried to make sure they understand what they are approving.
0:17.2	Well, Duke Renders has the answer for that. They offer 100% accurate, do it for you, 3D renderings that present your designs in their entirety. This way, you can make sure that your client fully understands and visualizes your design before execution. This saves you headaches. This saves you time. This saves you money.
0:40.2	It saves you that back and forth. Do you want to learn how you can start saving these headaches?
0:46.2	Well, book a quick intro call to start getting your designs in beautiful photorealistic renderings.
0:54.0	Go to dukerenders.com forward slash luam and you will get your designs in beautiful photorealistic renderings.
1:00.6	Go to dukrenders.com forward slash Luann and you will get 30% off your first order.
1:03.9	That's dukrenders.com forward slash Luan.
1:04.9	Do this now.
1:11.5	Just book the call now and see what's going on over there because this offer is valid for just this week.
1:24.9	Welcome to a well-designed business.
1:28.6	My name is Luann Nigara, and I'm so glad you found this podcast.
1:34.8	Together with my husband Vince and our partner Bill, we have grown our company Window Works from the ground up.
1:40.7	So I know and I understand the challenges you face in running your interior design business. I also know that your talent alone isn't enough to ensure your success. So on this
1:47.0	podcast, we talk about strategies and practical steps to help you grow your business. But make no
1:53.4	mistake about it. We have our share of fun here too, mixed in with those aha moments that I love so
1:59.0	much. This isn't fluff. Nobody has time for that.
2:02.5	Whether you are a new interior designer or a season designer, I am here to help you create and to
2:08.5	manage the kind of interior design firm that you dream of. It's straight talk and it's action.
2:14.1	Are you ready? Let's get started.
2:19.0	Hi, welcome to a well-designed business. It's Power Talk Friday, and today we have another
	...

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