989: Brett and Giselle Sugerman: Portraying Your Authentic Brand to Attract the Right Clients

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Business, Design, Arts

4.8 • 786 Ratings

🗓️ 4 June 2024

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Today With Brett and Giselle Sugerman: Today on A Well-Designed Business, I am joined by Brett Sugerman and Giselle Loor Sugerman, founders of B+G Design, Inc., an award-winning Miami-based interior design firm. They are here to spill the tea on their journey to success, as well as, how you can present your authentic brand to attract the right clients. LuAnn Nigara and Brett and Giselle Sugerman's Ah-Ha Moments “When we decided to open up our company, we did it for the love and the passion of our craft. We really wanted to do projects that we were excited about and that reflected our personal taste,” - Giselle Loor Sugerman More About Brett and Giselle Sugerman B+G Design, Inc. is an award-winning Miami-based interior design firm founded by Brett Sugerman and Giselle Loor Sugerman. The highly sought-after luxury design firm is recognized for their innovative bespoke interiors that exude their signature aesthetic combining functional minimalism with a warm contemporary appeal. From their home base in Miami to projects in New York, D.C., Aspen, Los Angeles and abroad, their team’s modern and elevated designs are timeless, seamlessly blending clean lines with luxe finishes, natural materials, and pared down color palettes. Taking inspiration from their travels, Brett and Giselle incorporate their one-of-a-kind furniture and lighting designs with chic pieces and sculptural elements that translate into distinctive environments integrating form and function. Featured on NBC, CBS and HGTV, the husband-and-wife team are considered leaders in the industry, frequently sharing their design expertise across multiple media platforms. B+G projects have been featured in AD Pro, AD Mexico, Aspire, Business of Home, Casa Vogue Brazil, Florida Design, Interior Design, Luxe, Mansion Global, The Wall Street Journal, The Los Angeles Times among many others. They are recipients of the Luxe magazine RED Awards for Best Interior Design; ASID South Florida Design Excellence Award and their lighting design won a Best of Year nomination with Interior Design magazine. Featured by 1st Dibs, they are on the “Designers to Watch List” and are among Ocean Home’s Top Coastal Designers. Connect with Brett and Giselle Sugerman Website B and G Unfiltered Beyond Design Instagram What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources Mentioned: Go to kravet.com and use our code AWDB10 get 10% off on any one order of Kravet fabric, wallpaper or trim The Power Talk Friday Tour Other Shows Mentioned: AWDB #953: Power Talk Friday: Raj Banyopadhyay: Connecting With Your Audience Through Personal Branding Photography AWDB #979: Hygge Design + Build: Becky and Nate Vandenbroek on Tips for a Successful Design/Build Business WTFP #269: Bound by Business: Working With the In-Laws WTFP #272: Bound by Business: Working With a Parent or Child

Transcript

Click on a timestamp to play from that location

0:00.0	You know how frustrating it can be when your clients cannot understand or visualize your design concepts, right?
0:07.0	Even though you've given swatches, drawings, mood boards, and you've used software like AutoCat and SketchUp,
0:13.0	and you've tried to make sure they understand what they are approving.
0:17.0	Well, Duke renders has the answer for that. They offer 100% accurate, do it for you, 3D renderings that present your designs in their entirety.
0:27.5	This way, you can make sure that your client fully understands and visualizes your design before execution.
0:35.2	This saves you headaches. This saves you time. This saves you money.
0:40.1	It saves you that back and forth. Do you want to learn how you can start saving these headaches?
0:46.2	Well, book a quick intro call to start getting your designs in beautiful photorealistic renderings.
0:54.4	Go to dukrenders.com forward slash luan and you will get 30% off your first order.
1:00.9	That's dukrenders.com forward slash luan.
1:03.9	Do this now.
1:04.9	Just book the call now and see what's going on over there because this offer is valid for just this week.
1:23.0	Welcome to a well-designed business.
1:25.3	My name is Luann Nigara, and I'm so glad you found this podcast.
1:29.1	Together with my husband Vince and our partner, Bill, we have grown our company Window Works from the ground up.
1:34.8	So I know and I understand the challenges you face in running your interior design business.
1:41.2	I also know that your talent alone isn't enough to ensure your success. So on this
1:46.9	podcast, we talk about strategies and practical steps to help you grow your business. But make no
1:53.3	mistake about it. We have our share of fun here too, mixed in with those aha moments that I love so
1:59.0	much. This isn't fluff. Nobody has time for that.
2:02.5	Whether you are a new interior designer or a season designer, I am here to help you create and to
2:08.4	manage the kind of interior design firm that you dream of. It's straight talk and it's action.
	...

Transcript will be available on the free plan in -260 days. Upgrade to see the full transcript now.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from LuAnn Nigara, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of LuAnn Nigara and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.