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A Well-Designed Business® | Interior Design  Business Podcast

997: Hema Persad: Getting Published in Magazines That Align With Your Designs, With the Help of a PR Person

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Business, Design, Arts

4.8786 Ratings

🗓️ 2 July 2024

⏱️ 69 minutes

🧾️ Download transcript

Summary

Today With Hema Persad: Hi, welcome to a Well-Designed Business. Today, I am joined by Hema Persad of Sagrada Studio. After only two years, Hema has quite the accolades under her belt. She has print placements in Architectural Digest, Rue Magazine, and House Beautiful. Hema was also included in AD's New American Voices list in July 2023. If you have ever shied away from spending a percentage of your revenue on marketing or PR, this will be a valuable episode for you. Hema and I discuss switching careers, if and how to hire a PR person, and how much you should spend on marketing, to name a few. LuAnn Nigara and Hema Persad's Ah-Ha Moments “It took me 15 years from my previous careers to learn the skills to grow a design business. So if I had graduated from design school at 25, I would not have had that experience. I would not have learned about entrepreneurship and marketing. It would have taken me 15 years anyway to learn it all,” - Hema Persad “I had no confidence as an interior designer. It took my PR person seeing something in me in the beginning and then taking my work and knowing where to place and where it belonged, not just being a blanket pitch to ‘AD’ and ‘Domino’ Magazines,” - Hema Persad More About Hema Persad A native of Toronto, Canada, Hema was a practicing attorney for several years before following her heart and pursuing a career in fashion. In 2014, she moved to Los Angeles to chase her goal, and spent the following 7 years dressing A-list celebrities, styling ad campaigns and editorials, and working with some of the top fashion talent in the world. Completely self-taught, Hema's interior design career began in 2021 when one of her styling clients asked for help decorating their home. Because of her eye for design and ability to execute her creative vision, that first project snowballed into several more. Hema now designs residential and commercial spaces around the country. As the business continued to grow rapidly, it became clear that it needed its own identity apart from Hema. In 2022 Sagrada Studio was born out of her belief that there is no more sacred (“sagrada”) space on earth than where we live and create. The Sagrada Studio mission is to honor these sacred spaces by helping clients find their own version of timeless, always with an eye towards culture, luxury, and comfort. When she’s not working, Hema loves traveling, and discovering L.A. with her husband Ganesh, and their three daughters. Connect with Hema Persad Website Instagram  TikTok Pinterest What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: AWDB #06: Identifying Your Transferable Skills with Erika Ward AWDB #108: Power Talk Friday- Amy Flurry-How To Pitch and Get Press For Your Interior Design Firm AWDB #297: Mikel Welch: Interior Design, TV, Self Made Man AWDB #323: Amy Flurry: How to Pitch Press and Build Relationships AWDB #861: Power Talk Friday: Darla Powell: Instagram for Interior Designers AWDB #967: Breegan Jane: The Gift of Transitioning, Turning Risks into Success

Transcript

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0:00.0

Have you heard about the exciting new exhibit by the Black Artist and Designers Guild, which was commissioned by the Cooper Hewitt's Smithsonian Design Museum in New York City?

0:11.0

Big news, right?

0:12.5

The Cooper Hewitt's exhibition is called Making Home, Smithsonian Design Triennial.

0:18.1

Now, the batch designers exhibit is titled the Underground Library,

0:23.7

inspired by the Underground Railroad. The Underground Railroad is the clandestine network

0:28.5

established in the early 19th century through which many enslaved African Americans

0:33.6

traveled in search of freedom. This library installation represents a 21st century sanctuary

0:40.5

surrounded by art, objects, artifacts, and books of black legacy. In reimagining and repurposing

0:49.6

the Andrew Carnegie Personal Library, Badge invites you to examine the power of home libraries

0:56.0

and the significance of literacy, remembering that African Americans were denied the right to read

1:02.2

under slavery. I'm honored to share that Window Works in Livingston was asked by badge to create

1:08.6

the flat panels for the windows. We used a custom design fabric

1:12.4

by badge members, and the fabric was fabricated by Stacey Garcia's team at Libatex. So please make

1:19.8

a point to visit this inspired space the next time you are in New York City. The exhibition

1:25.0

runs from November 24 all the way through August 10th,

1:30.0

2025. So you have plenty of time to get this on your calendar. We will put links in the show notes.

1:49.8

Welcome. Welcome to a well-designed business.

1:53.7

My name is Luann Nigara, and I'm so glad you found this podcast.

1:59.7

Together with my husband, Vince, and our partner, Bill, we have grown our company Windowworks from the ground up, so I know and I understand the

2:02.1

challenges you face in running your interior design business.

2:05.6

I also know that your talent alone isn't enough to ensure your success.

2:10.6

So on this podcast, we talk about strategies and practical steps to help you grow your business. But make no mistake about it,

...

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