998: Power Talk Friday: Bryan Short: A New Window Treatment Option that Balances Quality and Affordability

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Business, Design, Arts

4.8 • 786 Ratings

🗓️ 5 July 2024

⏱️ 76 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today With Bryan Short: Today we're diving into the world of product development with Bryan Short of The Sewing Loft of Avon! The Sewing Loft specializes in custom soft furnishings like window treatments, cushions, pillows, and more. As a co-owner, Bryan wears many hats - from project prep to marketing to client experience. Recently, Bryan and his wife Rachel launched SLA Express - a semi-custom drapery line designed exclusively for interior designers. We're excited to have Bryan join us today to talk all about bringing a new product to market while maintaining strong client relationships. Whether you're in the window treatment industry or any other design field, this conversation is full of valuable insights! LuAnn Nigara and Bryan Short's Ah-Ha Moments “The thinking really stems from years of listening to our trade clients” - Bryan Short “The first and most important thing is to figure out who am I selling this to and who is going to care enough about it.” - Bryan Short More About Bryan Short Bryan Short is a former litigation attorney who joined his wife as co-owner of The Sewing Loft of Avon in 2013. The Sewing Loft specializes in fabricating custom soft furnishings, such as window treatments, indoor/outdoor cushions, pillows and slipcovers. Their primary clients are members of the interior design industry and homeowners. As a co-owner, Bryan wears many hats but concentrates on prepping projects for fabrication, marketing, client acquisition and retention, customer experience and long-term planning. In addition to his work at The Sewing Loft, Bryan is the current CT chapter president of the Interior Design Society, a national organization dedicated to education and business growing of members of the interior design industry. Connect with Bryan Short Website Instagram What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources Mentioned: Episode 1,000th Giveaway! Other Shows Mentioned: WTFP #58: Bryan Short: The Value of Business Coaching for a Window Treatment Professional

Transcript

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0:00.0	Have you heard about the exciting new exhibit by the Black Artist and Designers Guild, which was commissioned by the Cooper Hewitt's Smithsonian Design Museum in New York City?
0:11.0	Big news, right?
0:12.5	The Cooper Hewitt's exhibition is called Making Home, Smithsonian Design Triennial.
0:18.1	Now, the batch designers exhibit is titled the Underground Library,
0:23.7	inspired by the Underground Railroad. The Underground Railroad is the clandestine network
0:28.5	established in the early 19th century through which many enslaved African Americans
0:33.6	traveled in search of freedom. This library installation represents a 21st century sanctuary
0:40.5	surrounded by art, objects, artifacts, and books of black legacy. In reimagining and repurposing
0:49.6	the Andrew Carnegie Personal Library, Badge invites you to examine the power of home libraries
0:56.0	and the significance of literacy, remembering that African Americans were denied the right to read
1:02.2	under slavery. I'm honored to share that Window Works in Livingston was asked by badge to create
1:08.6	the flat panels for the windows. We used a custom design fabric
1:12.4	by badge members, and the fabric was fabricated by Stacey Garcia's team at Libatex. So please make
1:19.8	a point to visit this inspired space the next time you are in New York City. The exhibition
1:25.0	runs from November 24 all the way through August 10th,
1:30.0	2025. So you have plenty of time to get this on your calendar. We will put links in the show notes.
1:49.8	Welcome. Welcome to a well-designed business.
1:53.7	My name is Luann Nigara, and I'm so glad you found this podcast.
1:59.7	Together with my husband, Vince, and our partner, Bill, we have grown our company Windowworks from the ground up, so I know and I understand the
2:02.1	challenges you face in running your interior design business.
2:05.6	I also know that your talent alone isn't enough to ensure your success.
2:10.6	So on this podcast, we talk about strategies and practical steps to help you grow your business. But make no mistake about it,
	...

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