It's all about personal touch, right? That's how we build a mode around our business, right? Where we're

making the customer feel like we're really invested in this deal between the two of you, right?

And if they don't feel good at the end of the day, it's not a good experience for them, even if you

do a really good job. One of this ones, this is a new one, a guy's testing out, but I think it's genius. The text messages goes out, people go, well, I have scheduled appointment

reminders in my system.

We'll check this out.

He has the scheduled appointment reminder going out.

The moment they booked the job, a text goes out,

thank you for booking with, you know,

whatever the company name is.

Your appointment is confirmed for this time,

da-da-da-da-da-da-da-da.

That's the normal text that's going to go out

when somebody books, right? A couple minutes later, he has a text message come from a different

phone number that is a personal text message from the owner of the company with a link to a video

that says, hey, this is, you know, let's say it's you, Tommy. Hey, it's Tommy with A1 Garage Door.

Thank you so much for booking with us.

I really appreciate it.

I can't tell how much this means to me.

We're very, you know, we want to make sure you experience a really good thing.

If you feel like you don't have a really good experience, this is my number.

Feel free to text me back and let's have a conversation. And basically, after they booked, it's like a personal text

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