Ambassador Marketing

The Big Leap

Gay Hendricks & Mike Koenigs

Self-improvement, Health & Fitness, Freedom, Decisions, Mental Health, Business, Relationships, Genius, Education, Success, Beliefs

5 • 707 Ratings

🗓️ 28 July 2021

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

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Summary

Imagine that you had a certain type of client that you wanted to reach with your business. What if, instead of marketing to hundreds of thousands of people… You could find just ONE person, who, with their recommendation, could bring you all the clients and followers you could ever maintain for the rest of your professional career. How would that feel? For many people, marketing is a major challenge. Today, Mike and Gay are going to show you a new way to think about marketing. A paradigm shift. It fits in well with the kind of principles and ideas that Gay teaches in The Big Leap. It’s something Mike calls Ambassador Marketing, and it's how to find an ambassador who will influence the most influential people to grow your business, support a cause, or create momentum and impact.

Transcript

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0:00.0	Hi, this is Gay Hendrix. I want you to really tune into this episode of the Big Leap podcast
0:10.2	because we're taking apart something that for many people is a challenge, which is how to think
0:16.2	about marketing in a whole new way. Mike presents a whole new paradigm or how to think of it. And I found
0:22.7	it very fascinating because it fits in so well with the kind of principles and ideas that I teach.
0:28.3	So come join us and I think you'll have your mind and heart both expanded. All right. This is something
0:34.2	I call it ambassador marketing. It's how to be an ambassador and influence the most influential people.
0:40.7	And we get into some really, really cool ways of deconstructing how you think about who you are,
0:47.1	who you want to be a hero to, and how to influence the influencers.
0:50.9	So all that and more in this episode of The Big League.
1:09.9	Music influencers. So all that and more in this episode of the big league. All right, Gay, this is a really exciting idea and a concept, something I call the ambassador model.
1:11.1	And the way I'd like to frame it is imagine for a moment that you had a certain type of
1:16.1	person that you wanted to reach, either with your books or your business, whatever it is.
1:21.0	And instead of marketing to tens of thousands or hundreds of thousands of people, you could find just one person
1:29.5	who with their recommendation alone could bring you all the clients, all the customers,
1:35.3	all the followers you could ever maintain for the rest of your professional career.
1:39.3	How would that feel?
1:42.7	Wow. Well, it's a brand new model and I'm very interested in it because it fits so well with a lot of
1:50.7	the things that I teach and I'm very interested. One of the things I appreciate about your mind,
1:57.1	Mike, is the way you're able to kind of take things apart and make really complicated
2:02.2	things really simple. I'm in that line of work myself. That's one of my superpowers is to take
2:09.2	really big things like how to make a big leap or how to love yourself or how to be in the
2:14.8	world in a way that allows you to have everything you want and need.
	...

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