Behind The Pursuit: How To Choose a Distributor

Bourbon Pursuit

Hobbies, Food, Arts, Leisure

4.9 • 866 Ratings

🗓️ 5 April 2024

⏱️ 53 minutes

🔗️ Recording | iTunes | RSS

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Summary

Subscribe to Behind The Pursuit: From Bourbon to Brand Stemming from the episode of the Bourbon Pursuit podcast with John Foster of Ragged Branch, today's episode comes from a few listeners of the show, Todd and David, as Kenny discusses the process of choosing distributors specifically for Pursuit Spirits. We touch on topics such as the three-tier distribution system, the role of distributors in the industry, and the challenges of market launches and incentives. We also share experiences with different distributors and the importance of building relationships in the industry. Kenny discusses the challenges of managing skew sprawl and UPCs in the bourbon industry. He explains how Pursuit Spirits aims to strike a balance between batch uniqueness and consumer familiarity. He also shares advice for those starting in the industry, emphasizing the importance of education and consulting. He explores different distribution models and the goals brands may have, whether it's long-term brand building or rapid expansion... but where is Pursuit in all of this? We hit on: Choosing the right distributor being crucial for a brand's success in the spirits industry. The three-tier distribution system presenting both challenges and opportunities for brands. Market launches, market support, and building relationships with distributors and retailers. Different distributors strengths and capabilities, and the importance of finding the right one for each market. Brand consideration of their goals and a distribution model that aligns with their long-term plans, whether it's slow brand building or rapid expansion. Pursuit Spirits' own business model. and much more. Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at [email protected].

Transcript

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0:00.0	Hey everybody, Kenny Coleman here and happy spring break. Ron and I are going to be taking this
0:05.6	week off as we're hanging around with family and friends doing a little bit of traveling, but we
0:10.1	wanted to bring another special episode of Behind the Pursuit from Bourbon to Brand. And in this
0:15.4	episode, we actually tackle a certain topic that spawned from a Bourbon Pursuit episode where we had
0:20.3	John Fossert of Ragged Branch in to talk about how we pick distributors.
0:24.6	And this is really an inside look into how we operate as a business and how we decide the partners that we do work with.
0:30.9	So if you want to learn more about working inside the bourbon industry, want to learn more about what it is to build a brand.
0:35.9	Please subscribe to our other podcast called Behind the Pursuit from Burb to Brand where you ever get your podcast. Cheers.
0:42.8	We'll see you next time. Hey everyone, it's Kenny here. And when you listen to Ryan and I on
0:47.5	Whiskey Quikis, we're talking about tasty notes such as vanilla and caramel, toasted oak,
0:52.5	and baking spice. And you're probably wondering,
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1:11.2	and understand what you've been missing when you're listening to our episodes as well.
1:15.2	Head to noseyour bourbon.com and use code BP10 to save 10% on your order.
1:20.9	That's noseyour bourbon.com with promo code BP10.
1:26.2	Get Bourbon Strong with Gibb 270. Join the 50-for-50 raffle to support Feeding America, Kentucky's
1:32.6	Heartland. For just $50, you could win one of 50 amazing bourbon prizes, including rare
1:37.9	bottles like a double eagle very rare 20-year, an eight-bottle blanton set, and a six-bottle
1:42.7	weller rainbow vertical.
	...

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