4.8 • 705 Ratings
🗓️ 6 December 2024
⏱️ 60 minutes
🧾️ Download transcript
Brendan Kane is a Managing Partner at Hook Point. He is a digital marketing expert who has been helping top brands and celebrities create viral content since 2005. Overseeing $300 million in marketing spend, he has worked with major corporations like MTV, Paramount Pictures, and IKEA, generating over $1 billion in revenue. His celebrity clients include Taylor Swift, Rihanna, and Adriana Lima, for whom he crafted successful digital strategies. Brendan is also the best-selling author of “One Million Followers” and “Hook Point: How to Stand out in a 3-Second World.”
In this episode, we talked about social media presence, virality, content format, organic media strategies…
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0:00.0 | business owners can kind of think about virality, be like, well, I just want to generate more leads. |
0:04.6 | I want to generate more customers, more purchases for my brand. |
0:08.5 | And they can't kind of correlate it because they think virality is like that pesky teenager down the street that's making dance videos on TikTok. |
0:16.2 | But the reality is, is if you think about almost all businesses today have some type of social media |
0:21.2 | presence. And let's just say that on average you're generating, let's say 10,000 views of video. |
0:27.4 | Now people listening to this, I want you to take whatever that number is, 1,000, 10,000, |
0:31.1 | maybe some people are generating 100,000, and then multiply that by 10. They multiply that by 100. |
0:36.2 | They multiply that by 100,000. |
0:38.9 | Like, what would that do if that many people were paying attention to what you had to say? |
0:43.4 | Now, the potential of social media is only capped at how big you can dream, how big your business is. |
0:50.8 | Welcome to the Home Service Expert, where each week, Tommy chats with world-class entrepreneurs |
0:56.4 | and experts in various fields, like marketing, sales, hiring, and leadership, to find out what's |
1:02.6 | really behind their success in business. Now, your host, the Home Service Millionaire, Tommy Mello. |
1:12.5 | Before we get started, I wanted to share two important things with you. |
1:16.0 | First, I want you to implement what you learned today. |
1:18.8 | To do that, you'll have to take a lot of notes, |
1:21.0 | but I also want you to fully concentrate on the interview. |
1:24.5 | So I ask the team to take notes for you. |
1:26.5 | Just text, note, N-O-T-E-S, to 888-526-1299. |
1:33.5 | That's 888-526-1299, and you'll receive a link to download the notes from today's episode. |
1:41.3 | Also, if you haven't got your copy of my newest book, Elevate, please go check |
1:45.5 | it out. I'll share with you how I attracted and developed a winning team that helped me build a |
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