Hey guys, welcome back to the game. Today I have a special episode where I talk with Mike Salgaro, who is the founder and CEO of Butcher Box, a subscription service that sends meat to people's doors.

They do north of $550 million a year. And we broke this into probably like two halves. I'd say the first half we talk kind of the story of getting there on some of the lessons. He's learned along the way. And I'll say the

second half of the podcast, we go really deep on tactical stuff that has, you know, materially

improved the business. We get some of the unit economics. So for this, you were a little bit more

advanced. I think you'll probably dig it a lot. Or hopefully you'll enjoy it as much as I enjoyed talking to Mike. And with that being said, let's dive in.

Everybody, welcome back to the game. I got a special episode for you guys today.

I am here with my soon-to-be friend, Mike, who owns Butcher Box, which is a company you may or may not have

heard of, but you will have heard of it very soon as we go through a deep dive on the business. And so I'll say unlike some interviews with business people,

I think a lot of it is narrative. We'll have a little bit of that in terms of the story of the

business. But I want to dive into the actual unit economics, like how it works, how it scales,

what's your cash flow cycle. Like, I want to get,

I want to get into the nitty gritty. And then as Mike's going through it, I'll try and kind of

encapsulate some of the pieces that I think could apply to any business, kind of like through

lines that anyone can use from it. So that's the plan. And that may not at all happen. So we'll

find out. But Mike, but like welcome yeah thank you

so um before you had butcher box you had another uh business do you want to do a quick like how we got

here and some of the lessons you learned from that business the failures because i love i love hearing

about failures because the the lessons that we from them, I feel like every entrepreneur

is always like building like all of the businesses prior are stepping stones to the business

you have today and then maybe someday this is the stepping stone to the next in the future version

of Butcher Box or whatever.

Yeah. So I mean, I could talk about a tremendous amount of failure in between college and my first

...