The difference between content marketing and what my father taught is a thing called resetting the buying criteria.

So you could do all this education and then send them off to your competition to go purchase from your competition.

So you have to educate them on everything they need to know before buying, hiring, investing in a product or service like yours.

So the five things to consider before getting your garage door fixed, right?

Before getting a company to come assist you with this.

We can educate you on that.

Number one, right?

You want to look for a company that has X number of reviews.

And it just happens to be the number of reviews that

you're telling them is just below what you have, right, which is more impressive than your competition.

So every piece that you're educating them, you're leading them to you as the only logical

conclusion without saying, this is what I do, this is how I'm the best, I'm different from the

rest. Yeah, we've heard it all. That's why we're tuning out the commercial messages,

and we're only focused on convenience and price.

But if you follow the system of global pain,

targeted pain, solutions, resetting of the buying criteria,

you haven't even mentioned your product or service yet,

and they are already ready to buy.

That is a masterful, what we call a core story. Welcome to the Home Service Expert, where each week Tommy chats

with world class entrepreneurs and experts in various fields like marketing, sales, hiring,

and leadership to find out what's really behind their success in business.

Now, your host, the Home Service Millionaire, Tommy Mello.

...