So Eric, have you ever drink Olipop?

Uh, the sparkling water? Uh-huh.

I think once. Why? Have you?

I'm not a fan of like sparkling water. I know it has probiotics in there.

There's a lot of microplastics.

Yes. The can is not great.

Uh-huh. Coca-Cola is trying to go after that market because Oli-pop is worth like 1.

something billion dollars the last side check. And there's a few other competitors.

But what they did was really clever from a marketing standpoint.

Because if you look at those products, it's not hard to copy them.

But what they did is they took simply, you know, that brand like Simply Orange,

that younger generations and the market who's drinking olipop is already familiar with.

And then they created Simply Pop. So similar logo, similar messaging, or messaging is a little bit

different, but similar style. They're trying to keep on brand with the Simply brand.

And they released it to the market and I believe they're

going to take a huge chunk out of OliPops share. I bet you just have to wait a few years and

they're going to be one of the bigger players. So it sounds like they just by latching on to

something that's already popular, simply something. They're taking market share that way.

And that's the game that they play now because they're so big.

They need to find other ways of growing.

And Coca-Cola now, I don't know if you know the numbers, but what percentage of their sales

actually come from Coke?

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