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Marketing School - Digital Marketing and Online Marketing Tips

How Citadel Built a $62.3B Monster

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 20 February 2025

⏱️ 21 minutes

🧾️ Download transcript

Summary

In episode #2920, Eric Siu and Neil Patel discuss aggressive business strategies, the importance of speed in decision-making, the future of AI in scaling businesses, ethical considerations in agency marketing, and health optimization for improved performance. They share personal anecdotes and insights on how these elements contribute to success in the business world. TIME-STAMPED SHOW NOTES: 00:00 The Citadel Approach to Aggressive Investing 03:10 The Importance of Speed in Business Decisions 05:48 The Future of AI and Business Scaling 08:59 Agency Claims and the Ethics of Marketing 14:12 Health Optimization for Better Performance Prefer single topic episodes? Head over to our YouTube channel. To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu  Drop Us a Review If You Enjoyed the Episode!

Transcript

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0:00.0

You know Citadel.

0:01.3

Citadel is huge, right?

0:02.6

They're large firm.

0:05.0

And Ken Griffin, yeah.

0:07.8

So large, they do all kinds of investing, right, from what I know.

0:11.9

So this one guy, he worked at Enron.

0:14.4

This guy, John Arnold.

0:15.9

So basically, the story with Ken Griffin is this. So he said, look, there's a fun Citadel story

0:24.9

that demonstrates this approach, which Ken Griffin shared during his talk when Enron filed for

0:29.4

bankruptcy. So he said, when Enron filed for bankruptcy, Ken Griffin, I chartered a Gulfstream

0:33.8

jet, put 16 people on it to Houston. and all we did was interview people at Enron

0:37.8

for several days to understand what worked, what didn't work, how they made money, how they ran the

0:42.1

business, what the competitive advantages were. I hired the entire leadership of the quant

0:48.6

research effort at Enron. UBS bought the business except for the research team. We've made

0:54.1

$30 billion in commodities since then. UBS bought the business except for the research team. We've made $30 billion in commodities

0:56.0

since then. UBS shut the business down. In this case, Ken saw that the quant research strategies

1:01.4

and talent at Enron had staying power, and others likely did not. UBS probably didn't do this work

1:06.8

and it cost them. So this guy responds. This guy was one of their traders. He's like, can confirm.

1:14.1

He's like, I was the head trader at Enron when it filed for bankruptcy. I received many calls from firms that were recruiting. I was busy trying to close out the

1:17.9

trading book and wanted to take some time to decide my futures. But Citadel was by far the

1:23.0

most aggressive. Other companies set up interviews with Enron's senior people. Citadel interviewed seemingly

1:28.0

everyone in the trading operations, all function at all level. Let me speed this up a little bit.

...

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