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Eat Sleep Work Repeat

Community 2: A Community Manager Speaks Truth

Eat Sleep Work Repeat

Bruce Daisley

Management, Workplace Culture, Science, Work, Business, Culture, Social Sciences

4.7989 Ratings

🗓️ 5 October 2020

⏱️ 44 minutes

🧾️ Download transcript

Summary

Today's episode is a further exploration of how firms will try to evolve their culture by hiring Community Managers. If you've not listened to last week's episode featuring Sarah Drinkwater pull up, back up and tuck in to that one first. Sarah said the person I should talk to is Abadesi Osunsade from Brandwatch - and so that's who we are talking to today. Abadesi's title is VP Global Community & Belonging at the 500 strong organisation.


We talk about seeking to get better at Diversity & Inclusion, giving voice to teams (and applicants) and how to build community in organisations who are no longer together.


Abadesi mentions Square's Rise program. This is the scheme that ensures there's always one minority candidate at the last stage of each hiring process. You'll find more details on it here. (note I couldn't find it on the UK website so maybe stay on the US site when it asks if you want to move).

Here's Abadesi's book and the other organisation she's part of The Hustle Crew.


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Transcript

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0:00.0

Hello there this is Eat Sleep Work Repeat. I'm Bruce Daseley. It's a podcast

0:11.8

about making work better. Now we're in the midst of a

0:16.4

four-part mini-series. If you are interested in the way that work is changing and reinventing

0:22.1

and really being sort of upended by the

0:24.9

events of 2020. Then we're trying to make sense of them here and we're in the

0:29.2

midst of a four-part series largely which is trying to understand what will work look like what will work

0:35.6

culture look like if some of us are working from home two days a week three days a week or in the

0:41.6

next 12 months maybe five days a week so

0:44.0

trying to make sense of that and one of the things that I've been most inspired by

0:48.7

is hearing some of the the expertise on it. Last week we had Sarah Drinkwater and Sarah Drinkwater's philosophy was very

0:56.4

resolutely that companies will start hiring community managers and community leaders,

1:02.0

people whose responsibility is to build these

1:06.0

sort of affinities, these identities, these connections between people.

1:09.4

Maybe when it's not as easy as getting some cake and put it on a table in the middle of

1:16.6

desks.

1:17.6

So trying to be really intentional about the way we build culture.

1:21.3

Anyway, one of the things that Sarah did along the way last week is she said

1:25.3

that I should speak to Abedeseo Sansade and Abedese works at Brand Watch, they're a SAS platform. They just hired Abadessie as their VP for

1:37.8

global community and belonging. So I wanted to understand what that looked like, how you would set about trying to build community

1:45.8

amongst a group like that.

1:48.2

The discussion is really fabulous and wide ranging.

1:51.8

We talk about diversity and inclusion we talk about some you

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