Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our every day. I'm Jay Schwettleson. Let's do this, not that.

We are back for what's up this week from the Do This Not That podcast presented by Marigold.

This is our super short episode.

We break down what's going on this week in business and marketing and life.

And then we still have our big tips episode at the end of the week and all sorts of other stuff.

So what's going on?

Well, we're going to get into the impact on marketing as relates to all the economic uncertainty.

And there's some little things you should be thinking about.

But before we do that, LinkedIn just announced this week some really very specific information about putting out content on the platform and what's working

what's not working specifically it's all about video as we know video is dominating

LinkedIn if you're not putting a video on your company pages on your personal pages you

are missing out but now LinkedIn is releasing data on what is actually getting consumed

the most and first of all,

the length of the videos. They say the top performing videos, the ones that are circulating the most

are 15 to 30 seconds long. And if you're going to go longer than 30 seconds, they say to absolutely

keep it under two minutes, which by the way is something I need to figure out because I keep releasing videos that are longer than two minutes and I want as much circulation as possible.

So now LinkedIn is saying, I'm doing it wrong. So I'm going to work on that. The other thing is that it's all about square formats and vertical formats.

If you're still doing the horizontal format, that ain't it.

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