Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our everyday. I'm Jay Schwettleson. Let's do this, not that.

We are back for Ask Us Anything from the Do This, Not That podcast, presented by Marigold.

This is our super short episode where we break down questions that we get in.

We're getting work questions.

We get in ridiculous questions.

And we try to tackle one of each.

And if you want to submit a question, you would be extremely cool. You just go to jshwedelson.com. There's a button that says podcast. Another one that says, ask us anything. And we love getting the questions. So let's do

the work question first. We got a question from Katie from Seattle, Washington. I like Seattle.

I was there not too long ago. Something very weird about Seattle, though.

They take jaywalking like really seriously. I mean, I'd be standing on the street, no cars anywhere.

Other people staying next to me, and I would just go across the street and not wait for the walk sign.

And people would look at me like I was doing something really bad. It was very odd. So

sorry, but I broke many jaywalking laws there. Katie, what is your question? Jay, we saw you posted

the toy box AI image thing on social media this week and it got lots of engagement. Do you think using chat

GPT to make these images is a good way for brands to generate social engagement or is that

fad already passed? All right. So first off, and I have a hack here to tell you about, what

Haiti's talking about is that chat GPT, and this is important for all marketers, business

marketers, consumer marketers, big, small, whatever, chat GPT and the latest update to their tool,

...