This is the

15 minutes to freedom.

This is 15 minutes to freedom.

I'm your host Ryan Nidell in today's episode is the book review of Philip M Jones

exactly what to say.

So today's episode is going to be a little shorter than usual. And I say that because exactly what

to say is what I would call a bathroom book. And what I mean by a bathroom book is

something that you could go to the bathroom, have this sitting in front of your toilet, and

have it read in probably two days. Incredibly quick, incredibly impactful, really a phenomenal

book for anybody that's in sales, marketing, closing other individuals on doing things that you want to do.

This book is really a solid read. It's very, very easy.

So the whole premise of this book is essentially going through and coming up with things that are impactful to say at the right time.

Like using the term just imagine. And then the author goes and say,

do you know that any, every decision any human makes is made at least twice?

The decision is first made in your mind hypothetically before it's ever made in reality.

And then the author, Philip Jones, goes into explaining as to why the term just imagine has benefit, where you could apply it in your life.

Those typically go on for two to four pages, like there's examples.

So what are the examples in this particular part of the book? Just

imagine how things will be in six months time once you've implemented this. So you

would use just imagine to paint that picture prior to setting up the frame of asking someone to buy a good

service or product.

So just imagine how much better your life will be in six months when you've signed up for my six month

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