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The Home Service Expert Podcast

Effective Customer Relationship Management Strategies to Scale Your Home Service Business

The Home Service Expert Podcast

Tommy Mello

Business, Management

4.8705 Ratings

🗓️ 5 May 2023

⏱️ 62 minutes

🧾️ Download transcript

Summary

Anthony Cafagna is the founder and CEO of All City Plumbing, a highly rated plumbing company established in 2009 during the Great Recession. Based in Rancho Cucamonga, Anthony ensures that his business is up to date with the latest technology and equipment to solve plumbing problems as safely and efficiently as possible. Through his successful leadership in tough economic times, All City Plumbing now has approximately 90 employees, 80 vans and generates over $20 million in annual revenue.

 

In this episode, we talked about pricing strategies, practice groups, CRM strategies...

Transcript

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0:00.0

That is so important to me. We actually put it into a scorecard for the KPI's for the way that the technicians get paid.

0:07.0

That's three KPIs that we track. One is revenue. One is the number of reviews and then a closing ratio.

0:13.0

And the technicians can elevate their bonus rate by getting more reviews and there's a certain threshold.

0:20.0

We have a minimum that we

0:21.0

has to get at least eight five-star reviews per month. And that is like to earn eight five-star

0:26.6

reviews because we teach lots of people how to do a wow service, provide five-star service,

0:31.6

and we want them to earn the reviews. That way, like when a customer reads on they're genuine,

0:35.8

it doesn't seem like, you know, something got paid to give their review.

0:38.3

You know, we want them to be real actual, authentic reviews.

0:41.2

And then the reviews are good feedback, too, when you mess up.

0:43.8

So they're really important.

0:45.8

Welcome to the Home Service Expert, where each week, Tommy chats with world-class entrepreneurs and experts in various fields, like marketing, sales, hiring,

0:55.4

and leadership to find out what's really behind their success in business. Now, your host,

1:01.9

the Home Service Millionaire, Tommy Mello. Before we get started, I wanted to share two

1:10.1

important things with you. First, I want you to

1:12.1

implement what you learned today. To do that, you'll have to take a lot of notes. But I also want

1:16.1

you to fully concentrate on the interview. So I ask my team to take the notes for you. Just text

1:20.0

notes, N-O-T-E-S, to 888-526-1299. That's 888-526-1299, and you'll receive a link to download the notes from today's episode.

1:34.4

Also, if you haven't got your copy of my newest book, Elevate, go check it out.

1:38.2

I'm going to share with you how I attracted and developed a winning team that helped me build a $200 million company in 22 states.

1:44.3

Just go to elevate and win.com port slash podcast to get your copy.

1:48.0

Now, let's get into the interview.

...

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