4.8 • 705 Ratings
🗓️ 15 January 2021
⏱️ 55 minutes
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Marc Tatarsky is the SVP of Marketing at FieldAware, a field service management software company. Throughout his 25 years of professional marketing and business experience, he has held various leadership positions in Marketing, Finance, Human Resources, and Consulting. This industry veteran has served as an agent of growth at some of the world’s largest technology companies, including Pactera Technologies, Accenture and NTT Data Services.
In this episode, we talked about marketing, finance, human resources, project management, consulting, international development, data...
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0:00.0 | So having 72 KPIs, that's next to impossible to be able to manage. |
0:06.7 | And you won't be able to determine the right insights from all those different KPIs. |
0:12.0 | You want the ones that are going to be that you can make intelligent decisions from. |
0:15.9 | And so it's important to focus in on those. |
0:18.0 | And then it's also important, as we discussed earlier, is to make sure that |
0:22.6 | the data that you're collecting is good. So if you're collecting it on 72, gosh, keeping that level |
0:28.3 | of data integrity could be next to impossible. Having it on five or six or seven, whatever it is, |
0:34.0 | much easier to do. And then from my perspective, the other thing that you need to be able to do is |
0:39.4 | be very consistent with the way that you make decisions for your business and for your people so that |
0:44.7 | people understand what the motivations are, what the triggers are, what they should be focusing |
0:49.6 | in on. And if you're pulling in data from too many sources, then it's hard to be consistent. And if you're |
0:55.7 | not looking at the data consistently and the way you make decisions, waffles and varies from time to |
1:01.7 | time, that sends mixed messages as well. And then the last thing I would say is that you need to make a |
1:07.3 | habit out of it, right? When you're collecting data and you're using data to make |
1:11.1 | decisions, you need to do that repeatedly, consistently, and ultimately make it a habit so that it's |
1:17.8 | part of the DNA of the organization overall. Welcome to the Home Service Expert, where each week |
1:24.0 | Tommy chats with world-class entrepreneurs and experts in various fields, |
1:28.3 | like marketing, sales, hiring, and leadership to find out what's really behind their success in business. |
1:35.4 | Now, your host, the Home Service Millionaire, Tommy Mello. |
1:42.4 | Welcome back to the home service expert. |
1:44.6 | My name is Tommy Mello, and today I have a guest visiting us for the Dallas-Fort Worth area. |
1:50.0 | He's an expert in marketing, finance, human resources, project management, consulting, international development, and data. |
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