And so if there's anything that I would coach younger individuals coming into the industry,

into whatever industry that service that you provide, to be able to step outside of that

and recognize that the customer is not you.

And as much as I say that, if your technicians and your employees sell or provide service

or speak about the services that you offer from the viewpoint of themselves,

who are the individuals that are trained to fix it, you're going to have an uphill battle

ahead of you.

So one of the things I would suggest to anyone that's bringing is to train on that and to

recognize that the most important thing you can do is not sell to yourself because the person

in front of you is not you.

And when you do, you're making the interaction and the consultation about you,

which is extremely selfish and not about the person in front of you.

Your job is to provide the options, go through that, provide professional recommendations,

and let that customer decide for themselves.

And I can't tell you, the better you can do that,

the faster your company will grow.

And it's just done wonders for us.

Welcome to the Home Service Expert,

where each week, Tommy chats with world-class entrepreneurs and experts

in various fields, like marketing, sales, hiring, and leadership,

to find out what's really behind their success in business.

Now, your host, the Home Service Millionaire, Tommy Mello.

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