EP. 1- LIFT Email Opens by 20%! Subject Line Quick Tips l Jay's Scoop

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 17 August 2023

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this podcast episode of "Do This Not That!" host Jay Schwedelson discusses the importance of the first half of the email subject line in engaging recipients. He provides tips for optimizing the start of the subject line, such as: Including the offer or main message at the very start of your subject linesStarting with a number (avoiding numbers ending in zero or five)Capitalizing the first wordUsing brackets to enclose critical messagesConsidering the use of emojisThese simple tips c...

Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to Do This, Not That, the podcast for marketers.
0:14.4	You'll walk away from each episode with actionable tips you can test immediately.
0:19.9	You'll hear from the best minds in marketing who will share
0:22.7	tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos
0:29.9	that is our every day. I'm Jay Schwettleson. Let's do this, not that.
0:40.9	I'm excited for this episode of Do This Not That.
0:44.3	This is going to be some rapid fire stuff, and we are going to focus on something that you think is insignificant, but it is not.
0:51.1	We are going to talk about the first half of the email subject line. Yes, the first half of the email subject line. Why? Because believe it or not, in just the first few characters of the subject line, you will determine whether or not somebody engages with your email or they don't. And there are little things that you can do in those first few characters that can really
1:11.6	boost the number of people that are opening up your emails.
1:13.6	So I want to go through a series of those right now that you can try and test.
1:18.6	And the beautiful thing about your subject line, okay, is that it costs you nothing.
1:22.6	It takes no time.
1:24.6	Anybody could blah, blah, blah, type in a few letters or a few numbers and change the
1:28.7	outcome of their email marketing campaigns. So everything that we're talking about right now
1:32.5	is all about testing. So let me give you a few of the tips about the start of your subject line.
1:39.4	First off, let's get that out of the way. When you have an email offer, I don't care if you're
1:43.5	marketing to consumers
1:44.7	or business professionals, whatever your offer is, let's say you're promoting a webinar, let's say you
1:50.5	have a 30% off sale. You can't say, check out the great blah, blah, blah, it's a 30% off sale. You can't say it at the end.
1:57.2	You can't say, we have this amazing speaker, check out our webinar. You can't say that at the end. You can't say, we have this amazing speaker. Check out our webinar. You can't say that at the end.
2:02.5	The offer, the offer has to be in the first half of your subject line. Because here's the secret
2:08.2	about email. Here's the secret about all marketing. Nobody cares about anything. Right.
	...

Transcript will be available on the free plan in -593 days. Upgrade to see the full transcript now.

Next episode

Disclaimer: The podcast and artwork embedded on this page are from GURU Media Hub, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of GURU Media Hub and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.