Welcome to Do This Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our everyday. I'm Jay Schwettleson. Let's do this, not that.

Here we are.

Another episode of Do This, Not That.

Today, we are talking about your landing page or your destination page.

The page that you take people to after they click on something,

could be something in social media, could be a search ad, could be email,

doesn't matter.

You're taking them somewhere, right?

But there are little things that you are either doing, okay, to screw up your response rate,

which we're going to talk about to make sure you don't do those, or little things you can be

doing to significantly increase your conversion rate.

I always think it's so funny.

Let's say you send out an email and you get a hundred people that click and they go to

the destination page.

Now think about what just happened.

You send out an email, let's say you're selling accounting software.

You're going to give a free trial of your accounting software.

I don't care what you're sell.

...