Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share tactics, quick wins, and pitfalls to avoid.

We'll also dig into life, pop culture, and the chaos that is our everyday.

I'm Jay Schwettleson.

Let's do this, not that.

We are here for what's up this week from Do This, Not That.

This is our super short episode.

We break down what is going on this week in business, marketing, life, whatever.

And then we still have our ask us anything a little later in the week.

And then the end of the week, our big tips episode, hope you check that out. So what is going on this week? Well, the enormous announcement

that came out from OpenAI. Open AI is the organization that is behind ChatGPT, and they announced

just this week that they have released GPT40. GPT 4O is a massive step forward in terms of how we're all going to be utilizing AI and

chat GPT.

And what it allows all of us to be able to do is going to be able to use text and visual

and audio components with how we're interacting

with chat gpte and it really is some blow away stuff if you really want to check out what's going

on i strongly encourage you go to open a i dot com and then click on the learn more button we're for

chat chp t 4 oh because as marketers and all of us in business, we need to know

what's coming.

And what it allows you to do is interact with ChatGBTGBT verbally.

You could talk to it.

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