SPECIAL LIMITED SERIES: ===> FRIENDLY FROM is Secret Sauce of Email Marketing! <=== | BATHROOM Break #3 (COLLAB: The Marketing Millennials + Do This, Not That)

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 13 May 2024

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of "The Bathroom Break" marketing podcast series, hosts Jay Schwedelson of the "Do This Not That" podcast and Daniel Murray of the Marketing Millennials podcast discuss tips for getting your emails opened. They specifically focus on optimizing your "from" name to boost open rates. ================================================================= Best Moments: (01:37) The importance of having a consistent persona/personal name as your "from" instead of just your brand name ...

Transcript

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0:00.0	Welcome to a new special series called The Bathroom Break. That extra 10 minutes, you either have to listen to
0:06.0	marketing tips or use the bathroom or both. But I don't recommend both, but that's your choice.
0:11.3	This collab is going to be super fun. We have Daniel Murray from the marketing millennials and me, Jay
0:15.8	Schwettleson from the Do This Not That podcast and subjectline.com. Each episode in the series, we are going to go over quick tips about different marketing topics.
0:24.6	And if you want to be in the bathroom, fine.
0:27.0	Just don't tell us about it.
0:28.2	Thanks for checking it out.
0:30.0	The bathroom break is back.
0:32.7	So we did the series on webinar tips.
0:36.8	And here I am again with the Daniel Murray from Marketing
0:40.6	Millennials. And now we got another series. This series is going to be all about how to get your
0:47.0	email open. And by the way, I'm Jay Schwettleson. And we're going to be talking about the from address,
0:52.5	the subject line, the preheader. We're going to get those emails open. address, the subject line, the pre-header.
0:55.9	We're going to get those emails open.
0:58.6	Daniel, are you ready for the next series?
0:59.5	I'm pumped.
1:05.1	And there's no better person to talk about email than the guy who behind subjectline.com. So I'm excited to talk about email.
1:07.7	We both do a lot of emails.
1:09.5	We both send out millions, billions of emails in our lives. So I'm excited to talk about email. We both do a lot of emails. We both send out millions, billions of emails in our
1:12.5	life. So I'm excited to talk about this. No doubt. And Daniel's newsletter is one of the only emails
1:17.2	I actually open. So he definitely knows what he's doing. So let's jump right into this short episode,
1:23.5	which we're going to be talking about the from address, which most marketers, when they press
	...

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