Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our every day. I'm Jay Schwettleson. Let's do this, not that.

Welcome back to do this, not that. And I cannot believe it.

I've recorded 117 episodes of this thing.

And I have not talked about what is perhaps the most effective and impactful form of marketing.

And that is wait list and pre-registration marketing and I don't care if you're

a business marketer or a consumer marketer if you're not leveraging wait lists okay you are missing

the boat why do I say that and first of all what is it right so when you have a wait list or

you have a pre-registration marketing program

what you are doing is allowing a segment of your audience to show interest in your offer

before it actually becomes available and they're usually giving their email address or something

like that to get on this wait list or to pre-register for that

thing. Now, I got all sorts of data and tips about what you got to do, but you may not even

realize it, but this idea of waitless marketing drives so many business and consumer brands and

how they're driving interest for their products and updates to their products.

I mean, cyber truck from Tesla, that whole thing is a wait list, right? That's the entire model.

But how about Robin Hood? You know, the popular stock trading app. They had a waitlist over a million

people where they got going. Or how about Air Table air table right that's that no code database platform

they had a wait list before they got going with over 50,000 people and it helped them to raise

...