Welcome to a new special series called The Bathroom Break. That extra 10 minutes, you either have to listen to

marketing tips or use the bathroom or both. But I don't recommend both, but that's your choice.

This collab is going to be super fun. We have Daniel Murray from the marketing millennials and me, Jay

Schwettleson from the Do This Not That podcast and subjectline.com. Each episode in this series, we are going to go over quick tips about different marketing topics.

And if you want to be in the bathroom, fine.

Just don't tell us about it.

Thanks for checking it out.

We're back with another episode of bathroom breaks with Daniel Murray from the Market of Millennials.

That's me and Jay Schwettleson from

subject line.com and guru media. We're excited to talk about this topic today. It's going to be

about emails, quick tips about the emails, but going even deeper, we're talking about subject

lines of emails. So last episode, we talked about the emails, but going even deeper, we're talking about subject lines of emails.

So last episode, we talked about the friendly from this episode.

We're going to talk about subject line.

But I'm going to get Jay to kick it off with his first subject line tip.

So to us, subject line is critical, right?

It's how you get the email open.

But the thing that you have to plant in your mind always is that people do not read the entire subject line. You could literally put at the end of

the subject line, you're a giant loser. And no one would ever see it. No one would care. Because no one

reads the whole thing. The reason I say that is you need to focus on the first half of your subject line,

but also the first few characters. So I'll give you some examples. If half of your subject line, but also the first few characters.

So I'll give you some examples.

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