Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our everyday. I'm Jay Schwettleson. Let's do this, not that.

We are back for W's up this week from the Do This Not That podcast presented by Marigold.

This is our super short episode to break down.

What's going on this week in business and life and marketing?

I'll tell you what's going on in my life.

I'm just getting over what I think was the flu. First

all, I sound horrible, but hopefully not really annoyingly horrible. And that's, by the way, part of

consistency and whatever it is that you're doing. You got to show up, you got to do it because I could

have mailed it in and just played a re-recording of something. But no, we're here. So thanks for putting up with me

sounding like Hermit the Frog's dead cousin. Anyway, what's going on this week? Well, this is pretty wild.

I saw this and I was like, this is weird. Have you heard about this new LinkedIn scam where scammers

are trying to rent LinkedIn accounts? Yeah, that's what's going on.

So there was this great post by this woman, Nikita Anil, who's a senior brand marketing

manager who shared the screenshots of the scam outreach that she's got. And apparently a lot of

other people are getting it too, where she got offered $20 per week to rent out her LinkedIn account.

And the scammer wrote this.

Hello, as our company needs to develop the LinkedIn market, we need to rent a large number

of LinkedIn accounts to expand our business network.

...