Welcome to a new special series called The Bathering Break.

That extra 10 minutes, you either have to listen to marketing tips or use the bathroom or both.

But I don't recommend both, but that's your choice.

This collab is going to be super fun. We have Daniel Murray from the marketing millennials and me, Jay Schwettleson,

from the Do This Not That podcast and subjectline.com.

Each episode in the series, we are going to go over quick tips about different marketing topics.

And if you want to be in the bathroom, fine.

Just don't tell us about it.

Thanks for checking it out.

You are back for the bathroom break. This is Jay Shwedelson from The Do That's Not That

Podcast. I'm here with the legendary Daniel Murray from the marketing millennials. And if

anybody gives us a bad review because of audio, because I'm traveling right now, then you stink.

I don't like haters.

We're going to talk today about landing pages, but haters are losers. Daniel, do you like haters?

I love haters. I love them so much. Keep hating. But I do, I do want to ask you, I know you're sick

right now. What is what is what do you do when you get sick? What is like your first step?

First step is that everybody in my household avoids me. They want nothing to do with me. They think I'm disgusting. And they don't, I don't really get a lot of like TLC. It's like, nobody like brings me anything. Nobody's like, are you okay? They just go get the

hell away from me. That's kind of the vibe. But you told me the other day something at Starbucks,

which I didn't know, which is like like the carpet ball or something that you can order on your

set. Medicine ball. It's so good. Medicine ball. Do it. Go get it. I got to go get that. I'm a little scared. I don't get it. All right. Let's jump into the real deal here. We're talking about landing pages, destination pages, a page where you take people to after they click on your search ad, your social post, your email. And people are epically screwing it up about how to get those conversions. There are little things that you can do.

And so we want to rip through like, how do you make sure your landing page doesn't completely

suck? And you shouldn't have an abandon rate of 90%. That's weird. So we're going to go through

...