Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our everyday. I'm Jay Schwettleson. Let's do this, not that.

We are back for Do This, Not That podcast, presented by Marigold.

Today we have like a really cool human being.

So who's here?

We got Kate DeLeo.

Now, if you don't know Kate, you stink.

But the reason I ask Kate to come on is I am horrible with getting my brand message right for my business.

Maybe you're bad at it with your business.

And Kate is like the person.

If you said, who's the person?

It's Kate.

She's a number one international bestselling author of muting the megaphone.

She also is the, well, she's a lot. She's one of the top

speakers at Inbound, was the top rated whatever. She's a great human being. I did a horrible job

of introducing her. Kate, welcome to the podcast. Hey, Jay, it's good to be here. Thank you for having

me on the show. What a disaster. I am.

All right.

Since I really screwed that up, before we get into how we can really get our brand message right, because I can't even get an intro out, let alone get my brand message out, we're

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