Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our everyday. I'm Jay Schwettleson. Let's do this, not that.

We are back for do this, not that. We are back for Do This, Not That, presented by Marigold.

And I want to talk about five marketing tactics that everybody thinks still work, but they don't.

They stink.

And what happens is markers like, oh, I've been doing this for a while. It's working. I'm going

to do it forever. So I want to share some business and consumer tactics for social media, for email,

for all sorts of stuff that just don't work anymore. And we have to stop doing them. And that's the thing

about marketing. Stuff is always changing. And if you're just relying on what worked in the past, you are going to

fail. All right, so let's jump into it. First off, on Instagram, here's what doesn't work anymore.

These carousel tips, if you're putting together these multi-page carousels on Instagram and they have

tips, maybe they're a health tips, or you you're a consumer brand or you're a business to business brand and there's some other kind of tips.

And you think people are just going to swipe through them and that's going to get a lot of circulation on Instagram.

It doesn't.

The algorithm doesn't care about this form of carousel tips anymore.

We've actually seen a 40% drop in engagement in the last six months.

Instagram wants reels. They want videos. They don't

want your boring tips that you could swipe through. So no more of that. Now, the other thing is

for business marketers, I know what you're doing on your forms. I know you are trying to get people

...