Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our everyday. I'm Jay Schwettleson. Let's do this, not that.

We are back for Ask Us Anything from the Do This, Not That podcast, presented by Marigold.

This is our short episode.

We're all week long, we get in questions.

We get in work questions.

We get in really ridiculous questions.

We try to tackle one of each.

And if you want to submit a question, you would be extremely cool. You go to jshuddleston.com. There's a button that says podcast. Another one says, ask us anything. And we love getting questions. So we're going to do the work question first. Something a little bit different, though. In the last 30 days or so, we've gotten basically the same question from five different people. And it's a question that I really wasn't even on my radar in terms of a topic.

So we're going to address it now.

So this one's for George, Rachel, Trent, Valerie, and Robin.

And they all basically asked the same question.

Jay, I work in a boring slash conservative industry.

And my hands are tied on being able to be

overly creative. What can I do to drive engagement because the regular stuff just doesn't do it

for my company? So it's this idea of boosting engagement while playing it safe. And I think

marketers make a mistake. And here's what

happens. So let's say you're running marketing at a manufacturing company, at an accounting

firm, a legal services company, a consumer health care company that's really boring, you name

...