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Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

Ep. 285- 4️⃣ Subject Line Tests you have NEVER TRIED!🥣WORST Show on TV!+ Octomom, Gypsy Rose| Jay’s SCOOP

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5715 Ratings

🗓️ 7 March 2025

⏱️ 11 minutes

🧾️ Download transcript

Summary

In this episode of Do This, Not That, host Jay Schwedelson reveals quick, impactful tips for creating irresistible email subject lines—plus shares his latest TV show critiques and must-watch recommendations. ================================================================= Best Moments: (00:40) Introduction to subject line tactics (01:37) Using hours instead of days in subject lines (02:14) Incorporating future dates in subject lines (03:22) Effective reminder strategies without using the wor...

Transcript

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0:00.0

Welcome to Do This, Not That, the podcast for marketers.

0:14.4

You'll walk away from each episode with actionable tips you can test immediately.

0:20.0

You'll hear from the best minds in marketing who will share

0:22.7

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

0:29.9

that is our everyday. I'm Jay Schwettleson. Let's do this, not that.

0:40.0

We are back for Do This, Not That podcast, presented by Marigold.

0:44.2

And I want to talk about subject lines.

0:46.8

There are new things that you can test in your subject line that are moving the dial.

0:51.2

And you know what?

0:51.8

Everyone's like, what?

0:52.6

No, come on.

0:53.3

That's irrelevant.

0:54.3

Can we talk about something big?

0:55.7

And here's the thing.

0:56.7

This is big.

0:57.5

Why is it big?

0:58.5

Because it's one of those things in marketing where there's not that many of them that takes

1:02.5

three seconds to do, cost you nothing, doesn't matter how sophisticated or not sophisticated

1:07.9

you are.

1:08.6

And it could be a game changer. It can significantly change the number of people that are interacting with your information,

1:14.7

your offers, business offers, consumer offers.

1:16.8

It doesn't matter.

...

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