5 • 715 Ratings
🗓️ 7 March 2025
⏱️ 11 minutes
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0:00.0 | Welcome to Do This, Not That, the podcast for marketers. |
0:14.4 | You'll walk away from each episode with actionable tips you can test immediately. |
0:20.0 | You'll hear from the best minds in marketing who will share |
0:22.7 | tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos |
0:29.9 | that is our everyday. I'm Jay Schwettleson. Let's do this, not that. |
0:40.0 | We are back for Do This, Not That podcast, presented by Marigold. |
0:44.2 | And I want to talk about subject lines. |
0:46.8 | There are new things that you can test in your subject line that are moving the dial. |
0:51.2 | And you know what? |
0:51.8 | Everyone's like, what? |
0:52.6 | No, come on. |
0:53.3 | That's irrelevant. |
0:54.3 | Can we talk about something big? |
0:55.7 | And here's the thing. |
0:56.7 | This is big. |
0:57.5 | Why is it big? |
0:58.5 | Because it's one of those things in marketing where there's not that many of them that takes |
1:02.5 | three seconds to do, cost you nothing, doesn't matter how sophisticated or not sophisticated |
1:07.9 | you are. |
1:08.6 | And it could be a game changer. It can significantly change the number of people that are interacting with your information, |
1:14.7 | your offers, business offers, consumer offers. |
1:16.8 | It doesn't matter. |
... |
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