Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our everyday. I'm Jay Schwettleson. Let's do this, not that.

We are back for Do This, Not That podcast, presented by Marrivald.

And today we're talking about my favorite people.

No, not you, although you're not bad.

It is existing customers.

Those are the greatest people for your business, for your brand. It doesn't matter if you're

a business marketer or a consumer marketer. We need to focus more on our existing customers. And I want to

share some very specific tactics and test ideas on how you can get more out of your existing

customers and why we should be focusing in on them. You know, in my own agency, we cut out prospecting outreach by about 90%

because I realized we were doing a terrible job of taking care of our current customers.

There's this quote by this guy, Neil Baringham, that I love.

And it's, the grass isn't greener on the other side. It's greener where

you water it. And that is a fact. When you focus on your existing customers and you're watering

your own grass instead of running around looking for greener pastures all the time, new customers

all the time, that is how you crush it. So before I get into the tactics,

there are some stats that kind of blew my mind

as it relates to focusing in on your existing customers.

So this one came from Harvard Business Review.

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