Welcome to a new special series called The Bathern Break.

That extra 10 minutes, you either have to listen to marketing tips or use the bathroom or both.

But I don't recommend both, but that's your choice.

This collab is going to be super fun. We have Daniel Murray from the marketing millennials and me, Jay Schwettleson,

from the Do This Not That podcast and subjectline.com.

Each episode in the series, we are going to go over quick tips about different marketing topics.

And if you want to be in the bathroom, fine.

Just don't tell us about it.

Thanks for checking it out.

We are back for the bathroom time, otherwise known as the bathroom break. I'm Jay

Schwettleston. I'm here with The Man, the Myth, the Daniel. Daniel Murray. And today,

we're going to talk about the importance and the value of simplifying how you're promoting your offers,

making everyone feel like they understand exactly what's going on.

And I think people are screwing this up.

So the first part of it really gets into acronyms.

So I wanted to hit you up, Daniel, and see how good you are at acronyms,

which I'm so bad at these.

So I'm going to hit you with one. And let's see if

you know what it means. You ready? Yes. All right. Do you know what a bofu is, B-O-F-U?

Yeah, it's bottom of the funnel. Oh, you suck. Why do you know this stuff?

Because that's a, that's very SaaS marketing.

But let me, let me ask you, if you know one, what is TTM stand for?

...