Ep. 292 - Ask Us ANYTHING❓Follow Up FAST or Say Goodbye FOREVER ➕Embarrassing Yourself at Industry Events🫠

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 19 March 2025

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of Do This, Not That, host Jay Schwedelson answers two listener questions in the “Ask Us Anything” segment. He provides practical guidance for crafting effective follow-up strategies, along with some entertaining—and slightly embarrassing—personal tales from industry events. ================================================================= Best Moments: (01:02) Work-related question about improving follow-up strategies (02:24) The importance of timely follow-up communications...

Transcript

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0:00.0	Welcome to Do This, Not That, the podcast for marketers.
0:14.4	You'll walk away from each episode with actionable tips you can test immediately.
0:20.0	You'll hear from the best minds in marketing who will share
0:22.7	tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos
0:29.9	that is our everyday. I'm Jay Schwettleson. Let's do this, not that.
0:40.1	We are back for Ask Us Anything from the Do This, Not That podcast presented by Marigold.
0:45.7	This is our short episode where we tackle one work question and one absolutely ridiculous
0:50.0	question each week.
0:51.7	And if you want to submit a question, you would be very cool.
0:54.5	You just go to jswettleson.com. There's a button that says podcast, another one that says
0:57.8	ask us anything. And we love getting questions. So let's jump into the work question first.
1:02.2	We got a question from Baker, from Atlanta. I love Atlanta, but your airport is bananas.
1:08.4	Like, what are you actually doing? It's like you land. I was just there.
1:11.6	And you get from one gate to the other, you're like, okay, I'm going to go do a 5K now, see you later,
1:16.7	because it's ridiculous. You have to seven trains, 14 of those people move or walking things,
1:21.8	which by the way, that's a whole other topic that people annoy me. Get out of the way. Move to the side. I'm trying to get to where I got to go. Anyway, Baker, I could go on about the Atlanta airport forever. By the way, good burritos there. I like their burritos. What's your question? Jay, my company is terrible at follow-up. Uh-oh. My boss is upset because none of our leads we are getting from content downloads or webinars or whatever
1:44.7	are converting and I think it's because our follow-up is all wrong any tips to convert better.
1:50.5	Listen, I don't care if you're a business marketer or a consumer marketer. There is nothing worse than
1:55.1	someone raising their hand, attending a webinar, downloading a piece of content, visiting your
2:00.3	trade show booth,
2:01.1	buying that direct-to-consumer product the first time, and then you not following up probably.
2:05.7	You are screwing it up, okay?
	...

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