Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our everyday. I'm Jay Schwettleson. Let's do this, not that.

We are back for what's up this week from the Do This, Not That podcast presented by Marigold.

This is our super short episode of our breakdown.

What's going on this week in business and marketing and life?

And we still have our short Ask Us Anything in our big tips episode at the end of the

week. So what's going on? Well, I just flew Southwest this weekend, and I do not understand what

they're doing with their marketing because Southwest announced this week that they are ending their

baggage policy, their very popular baggage policy where you're allowed to check up to two bags

are free. And this follows on the news that they were also getting rid of their whole open seat

thing, which was the unique thing that only Southwest did, which I'm not a huge fan of the open seat

thing, but it was kind of this quirky thing that kind of makes Southwest stand out a little bit.

And I don't get it.

You know, sometimes, you know, you have a meeting like, oh, this is a great idea,

let's cut this, let's get rid of that.

But if you're not looking at the overall message that is sending to your loyal customers

and people that care about your brand and you're eliminating things that make you who you are,

the numbers don't always tell that story.

And the amazing part from a marketing perspective is that other brands jumped on this to make fun of them.

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