EP. 3- INCREASE Marketing ROI with Human Behavior Hacks! w/ Nancy Harhut of HBT Marketing l Expert Quick Tips

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 17 August 2023

⏱️ 17 minutes

🔗️ Recording | iTunes | RSS

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Summary

The unconscious mind drives behaviors, making it crucial for marketers to understand and tap into these subconscious drivers. And in this episode of Do This, Not That!, you'll learn 3 quicks tips from Nancy Harhut on how to do just that. Jay & Nancy talk about the power of social proof and how it can be used to influence consumer behavior. Nancy explains that people are more likely to take action when they see others doing the same, and provides examples of how this can be applied in m...

Transcript

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0:00.0	Welcome to Do This, Not That, the podcast for marketers.
0:14.4	You'll walk away from each episode with actionable tips you can test immediately.
0:19.9	You'll hear from the best minds in marketing who will share tactics, quick wins, and pitfalls
0:25.4	to avoid.
0:26.5	We'll also dig into life, pop culture, and the chaos that is our everyday.
0:31.9	I'm Jay Schwettleson.
0:33.3	Let's do this, not that.
0:40.3	This is exciting.
0:41.8	I have one of my favorite industry friends here, Nancy Harhut.
0:45.2	Nancy, thank you for being on Do This, Not That.
0:49.2	Jay, I am so glad that you've launched this podcast,
0:52.3	and thank you so much for inviting me to join you on it.
0:56.3	Absolutely. You know, we were putting this together. I was making a list. I said, we need Nancy.
1:01.5	And for those of you don't know Nancy, let me give you a little bit of a background on Nancy.
1:04.8	Nancy is the chief creative officer at HBT Marketing, which is a Boston-based digital direct marketing agency.
1:13.7	But Nancy's not just an agency person with an incredible background, but she is also an author.
1:20.3	She literally has written the book on behavioral science and marketing. I have the book right here.
1:26.3	I've read this book. I love this book.
1:29.3	And when I say she's written the book, she's written the book about understanding how we behave
1:35.5	and the impact that has on marketing. And it is mind-going. So, let me ask you a question.
1:41.8	What led you to go down this path of behavioral science and marketing?
1:45.4	Why that topic? You know, it's funny. I ended up reading a book called Influenced the Psychology of
	...

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