Welcome to Do This Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our every day. I'm Jay Schwettleson. Let's do this, not that.

We are back for What's up this week from the Do This Not That podcast presented by Marigold.

This is our super short episode where a breakdown what's going on this week in business and marketing and life.

And we still have all their other episodes later in the week.

So what's going on?

Well, the elephant in the marketing room are tariffs. And there are very specific things that you can be

doing in your marketing to keep performance as high as possible during what we call, let's say,

uncertain economic times. This podcast will never be political. I don't pretend to understand this stuff.

I don't even care what I think about any of the stuff. It's meaningless. What's not meaningless,

though, is that it does have an impact on marketing. It does not matter what you believe politically.

The tariffs have an impact on marketing. whether or not it impacts your business.

You might be like, well, I sell a digital course.

It doesn't impact my business.

Or I sell some sort of B2B software.

It doesn't impact my business.

And that's not the case because even if it doesn't directly impact your business, it is impacting the mindset

of the prospects and customers that you market to, whether they are consumers or business professionals.

And because it affects their mindset, it does impact your business.

...