Welcome to a new special series called The Bathroom Break.

That extra 10 minutes, you either have to listen to marketing tips or use the bathroom or both.

But I don't recommend both, but that's your choice.

This collab is going to be super fun.

We have Daniel Murray from the marketing millennials and me, Jay Schwettleson, from the Do This Not That Podcast and subjectline.com.

Each episode in the series, we are going to go over quick tips about different marketing topics.

And if you want to be in the bathroom, fine.

Just don't tell us about it.

Thanks for checking it out.

We are back with another episode of The Bathroom Breaks.

I am here with the Birthday Boy on our 50th episode, the Jay Schwettleson, of Do This, Not That Podcast, and I'm Daniel Murray.

But Jay, I want to pick this off and say, what do you do on your birthdays?

What is the vibe and what is your favorite cake flavor?

Okay, that's a good question.

I do like coconut cake a lot.

So I'll roll with a coconut cake.

And in general, like all things chocolate, I don't do a lot of my birthday.

So basically, I avoid all my friends.

They'll be like, oh, we should go out for dinner. We should do whatever. And then I lie to them. And I say, oh, I have plans with my family,

whatever. And I avoid them because I don't want to go out with anybody ever. And so I avoid everybody.

I'll have like dinner at home with my kids and whatever, but this weekend,

I'm doing, I'm going to go see the movie Black Bag. That is my big plan. Oh, I saw it.

...