Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our everyday. I'm Jay Schwettleson. Let's do this, not that.

We are back for Do This, Not That podcast, presented by Marigold, and I am very excited.

I'm going to tell you why.

Who's here?

So first off, we have Adam Perry, who's the co-founder and editor of event industry news.

But why am I excited?

When I got into the event space and I didn't

know anything about it and I launched my first event, every person I came across said, do you know

Adam Perry? I go, what's in Adam Perry? And the more I got into the space, I found out that this guy was

like the Yoda of events. Like he is the guy that knows everything, knows everybody,

and the reason is he is the co-founder of event industry news.

This is it.

This is the publication everybody reads if you are an event management, production,

if you're putting events together, small events, big events, all kind of events.

And then he also co-founded Event Tech Live, which is the event

for technology within the event space. And he also has their awards, okay? There's the event

industry awards that he also is doing. He's doing all this great stuff. And today, we're going to

be talking about something called the forgetting curve, which is going to blow your mind and

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