Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our every day. I'm Jay Schwettleson. Let's do this, not that.

We are back for Do This, Not That podcast, presented by Maribald.

And today we're doing another one in our Ultimate series.

We started this last week.

Last week we did the ultimate series about ultimate subject line tips.

And it seemed to go pretty well.

So this time we're going to do the ultimate landing page conversion tips.

We are going to rip through right now a bunch of different very small things that you could do on your landing page.

Maybe you call it a destination page, the page of your website where people go to buy the

thing, subscribe to the thing, download the thing,, the page your website where people go to buy the thing, subscribe

to the thing, download the thing, do the thing.

And the thing that the reason I want to do this episode, and it drives me a little bit crazy,

is that we all think that an abandon rate of 90% is okay.

What do I mean by that?

You send out an email, you post something

on social media, you have a search ad, whatever, and then people click through, and then they go to

your destination page, that landing page, and then on average, less than 10% of the people that

click through on the offer that you just promoted, you just sent out an email,

...