5 • 715 Ratings
🗓️ 25 August 2023
⏱️ 19 minutes
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0:00.0 | Welcome to Do This, Not That, the podcast for marketers. |
0:14.3 | You'll walk away from each episode with actionable tips you can test immediately. |
0:19.7 | You'll hear from the best minds in marketing who will share |
0:22.6 | tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos |
0:29.8 | that is our every day. I'm Jay Schwettleson. Let's do this, not that. |
0:44.4 | I am so excited for this episode of Do This Not That. |
0:46.8 | We have Ann Hanley here. |
0:49.2 | She is the bestselling author of this amazing book. |
0:51.1 | Everybody writes in its second edition. |
0:52.1 | I love this book. |
0:55.4 | IBM named her one of the seven people shaping modern marketing. She is the world's first chief content officer of marketing profs, which if you don't |
1:00.1 | know it, you should check it out is the leading marketing and training company with more than |
1:04.5 | 600,000 subscribers. And welcome to do this, not that. I am so excited to do this and not that with you. |
1:12.2 | Amazing. |
1:13.2 | Thank you. |
1:14.3 | Today we're going to talk. |
1:15.7 | We're going to do some rapid quick tips about writing and AI and all of that. |
1:22.2 | So before we just jump into some quick tips, let's talk about AI in general. Fan, not a fan. Fan. Fan. Why? Why does Ann |
1:34.0 | Hanley, who writes books and things like that, like AI, not think it's doomsday? |
1:40.2 | So I needed to walk through that scenario myself. I needed to figure out why isn't this |
1:49.0 | Doomsday. I'm a writer. I should be terrified about a robot that writes for me. But the more you |
1:54.3 | study and work with and learn about AI tools by wading directly into them, you realize pretty quickly that AI tools and |
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