Welcome to Decoding Sales, a podcast where an engineer, that's me Alex, and a sales person. That's me, Alex, and a salesperson.

That's me, Peter.

Talk about the art and science of sales as it relates to life and business.

In this episode, we're going to do a deep dive into how sales teams are organized.

When you're starting out, of course, this is a simpler question.

You might have one salesperson, but over time as your business grows and you become more successful, you start having to think about

how should I be organizing my sales team? And of course your sales leader is probably going to help you with this,

but you want to be informed too. You want to understand the what's and why is

behind what they're doing, make sure it makes sense,

if it's your business.

And of course, the structure of your sales team

is going to have a big impact on the actual results

of the business. So we're going to unpack both how sales teams are organized and how to think about different organizational strategies. And finally, when to start thinking about dividing and conquering, where they're going to start thinking about dividing and

conquering rather than everyone doing the same job. So Peter just to kick us off

can you talk a little bit about obviously when a team is really small, you're not going to be super organized.

But even if you have just a couple of people, is there usually sort of a default way that you start to break down

leads between different sales folks?

Yeah, if it's a couple people, you know, there's no reason to segment, I would say, actually,

you would just do a pure round robin where, you know, the,

each of the reps gets an even round of every type of lead. I think it's also helpful for everybody to see the wide variety of leads that a business gets in the early stage so you can compare and contrast. If you specialize too early it's hard to understand, you know,

speaking of our other episode, how to debug a sales process if you only have one person

specializing in each segment. If you have everybody specializing on everything,

...