Episode 25: Modern Outbound Sales
Decoding Sales
Peter & Alex
5 • 20 Ratings
🗓️ 14 February 2022
⏱️ 32 minutes
🧾️ Download transcript
Summary
If you build it, will they come? Maybe not. How do you build a modern outbound sales motion that brings in new customers?
- Peter's moment of insight about the modern sales motion
- How to go beyond cold prospecting
- ...and how to do cold outreach without being obnoxious
- Why you shouldn't think of inbound and outbound as completely independent
- Peter's pep talk for a new rep doing outbound for the first time
For more on outbound and how to be successful with cold prospecting, visit Belal Batrawy's #deathtofluff resource hub
Transcript
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| 0:00.0 | Welcome to Decoding Sales, a podcast. We're an engineer. That's me, Alex. And a sales person. That's me, Alex. And a salesperson, that's me, Peter. Talk about the art and science of |
| 0:16.4 | sales as it relates to life and business. In this episode we're going to focus on the business |
| 0:20.9 | side, specifically the art and science of the outbound |
| 0:24.4 | sales motion and the modern outbound sales motion. What do I mean by that? Well, |
| 0:29.1 | first of all, if you have been trying to get more leads, your outbound pipeline is drying up, |
| 0:34.0 | or you just need to start scaling, this episode's for you. Outbound is all about |
| 0:37.8 | reaching the people who don't already know about your business and aren't already looking |
| 0:40.8 | directly for you. But there's a lot of myths about outbound, that it's all |
| 0:44.7 | spray and prey, sending email through marketing automations, and Peter's going to demystify |
| 0:49.7 | what it's really like doing the outbound dance. |
| 0:54.2 | By the way, this is our first episode in a little while, |
| 0:56.8 | and the reason is we've had some life interruptions. |
| 0:59.3 | My house flooded in San Francisco, |
| 1:02.3 | and I've been a little bit nomadic since then and Peter's |
| 1:05.6 | son had RSV which is a rather common but potentially very scary respiratory |
| 1:12.1 | disease everything is fine for both of us but we just wanted to let you know potentially very scary respiratory disease. |
| 1:12.6 | Everything is fine for both of us, |
| 1:14.1 | but we just want to let you know |
| 1:15.1 | that we'll be back in 2022 on a more regular schedule. |
| 1:18.8 | All right, Peter, let's dive into this. |
| 1:21.0 | We've already talked a little bit before the episode about how Outbound is a lot more nuanced |
| 1:25.5 | than just hustle and spray and prey. |
... |
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