Welcome to Decoding Sales, a podcast, we're an engineer, that's me Alex. And a sales person, that's me, Peter. And a salesperson.

That's me, Peter.

Talk about the art and science of sales

as it relates to life and business.

In this episode, we're going to talk

about sales culture, how you create it, how it needs to change

across the industry, what Peter's vision is for that change. We're going to talk a

little about why Peter focuses so much on

startups and how he thinks about the potential unlock for sales culture and the

entire economy if we change the culture of sales across the public

company landscape. So it's a big topic. We're going to dive in today because I think

this is actually a really important topic.

You know, if you look at it, just to set this up for us.

Many, many, many companies pay their salespeople a lot of money,

waste a lot of time mismanaging their efforts

to get disappointing results. They're not hitting their

numbers, lots of churn, it's stressful, nobody likes the job, it's tough.

Peter's approach on the other hand is extraordinarily effective and it works amazingly well for

getting startups off the ground from zero revenue to something meaningful

raise around where they can start building a sales team built around his

principles of authentic sales. The problem is, how the

heck do you actually scale this when you're not starting from this perspective? So Peter, that's what I think we should talk about today.

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