Welcome to Decoding Sales, a podcast, we're an engineer. That's me, Alex, and a

salesperson. That's me, Peter. Talk about the art and science of sales as

relates to life and business.

In this episode we are going to cover one of the most important topics in sales,

which is how do you make a pitch that tells your story and breaks through in a crowded market.

So Peter, I'm really excited to talk about this topic today.

I feel like we've never actually done a pitch-focused podcast,

even though it's so essential.

So just to get started, what the heck is a pitch? What are we talking about? What does it mean?

I think the, okay, the pitch, there's multiple components, so let's break it down.

First is your elevator pitch. How do you actually show up with the first two to three

to four sentences of who you are and what you built? So I think that has to be

super snap being concise. Then for B to B sales at least there needs to be some sort of deck and the deck has to be some sort of deck.

And the deck has to be very engaging, collaborative,

and most importantly, has to allow

to weed out the bad fit leads to.

So there's a certain amount of polish and alignment that goes into the deck.

And then in this day and age, I do think you have to show part of the product.

That doesn't mean to the full demo, but you have to give just enough of a teaser to really draw in the stakeholders that are on the call with you at that moment,

and then to sell the second meeting.

Because in enterprise sales, you have multiple stakeholders and a longer sales process than if you're to do something self-serve or SMB focus.

So those are the high level building blocks of a pitch I would say.

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