Welcome to Decoding Sales, a podcast where an engineer that's usually Alex

Elaine, but he's not on the show today.

And a salesperson, that's me, Peter, talk about the art and science of sales as it relates

to modern methodology and founders who are, talk about the art and science of sales as it relates to modern methodology

and founders who are figuring things out the new and more authentic way. So today, as I mentioned,

I don't have my co-host, Alex, with me, but I have two very esteemed guests with me on the line.

I have Ratchit Kataria and William Wang, who are co-founders of centralized. And I love what they're doing.

They're bringing the R back into CRM, which is what they're going to go into in a little bit.

But I haven't really seen a product that dives deep into the relationship sales aspect,

because that's super critical, in my opinion, can be the difference between winning and losing a deal.

And so they're focusing on

that space in the centralized platform and very excited to have them both on. Before I turn it over to

them, I'll give you all a sense for who Ratchet and Will are. Both have very impressive engineering

backgrounds. Ratchet was actually one of the founding engineers for Facebook shops and helped scale that to

over 250 million monthly active users in a year. So over a really quick period of time. And then Will

was over at Slack, actually, where I used to work. And he built one of the fastest growing products in

Slack history, actually the fastest growing product, right?

I think it reached over a million weekly active users in the fastest amount of time out of any

Slack product that's out there. And that specific product was Huddles, which we all use today

and is very ubiquitous. So it's cool that you were at the forefront of that, William.

So with that introduction, I'll turn it over to Ratchet first and then William to give their

background how they met as founders and then we'll get into the show.

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