Quick one. My team tells me we actually have very few reviews relative to the weekly audience

numbers. This is no doubt my fault, as I've always felt a little weird about asking you

to do something for me. But clearly, if you don't ask, you don't get. So if you're enjoying

the show, if it's providing you value, please take 30 seconds and leave a review on Apple

or Spotify. In doing so, you'll help the show rank higher, which means we can continue

to attract the brightest and most trustworthy people in science. My team and I have big

plans for the show where we want to be in 24 months and we need your help to make this

possible.

So what addresses all those main environmental, public health and animal welfare issues

associated with conventional meat? It still provides consumers with the food that they

know and love and we have to recognise that these things take time and that change is

difficult, especially when you're talking about change at a systemic level. And meat

is complex in terms of what it means to people and different cultures. You know, there

are complex cultural, social, economic factors that are underpinning people's choice to eat

meat.

Well, they're designed to eat more of it in places like Asia and I think we have to recognise

that and we can't ignore it. We need to meet people where they're at and these kinds

of alternatives are in my mind the highest impact solution to doing that because it means

people still can enjoy the food that they want, that they love, that they know, but without

those same adverse impacts on their health and the health of the world around them and

the health of animals.

That's Thomas King and this is the Proof Podcast.

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