You know, you want to think the name of the game is.

What's that?

Scaling.

Hmm.

Yep.

See, that's the word of the day is scale.

Because you know, it's one thing to go, all right, I'm closing one or two or three or four, like this activity I'm doing.

I'm getting this or five, right, or six or seven. But, you know, that's like you have to make sure that you're working on strategies that you can do three, four, and five times what you're doing.

Like if what you're doing is taking 40 hours to close four loans for the month, and

it's taken 40 hours a week, right? Well, now to close eight loans, it'd be 80 hours a week yep right and and that's not sustainable

we can do for a short period of time and so we've got to figure out ways uh to have whatever we're

doing is a scalable process. Yep.

And I tell you, I have found two areas and two areas only that I think is scalable.

What's that?

So number one, marketing to pass database.

Yep.

And number two, marketing to real estate agents.

Call those two with a little bit of effort, I get big results.

I'll give you, I'll give another example.

So like, let's say consumer direct.

So most consumer directs convert at a very low ratio. Very. Right. So, so let's even say, let's be generous and say one percent. Okay. Right. Which, which even the greats like rocket mortgage. Yep. They don't convert 1%, right?

But they get thousands and thousands and thousands of leads.

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