a lot of the things that they need to do, which is upselling, cross-selling, making sure the

customers are happy with the job they've done. On Jobbox, specifically, how we keep pros

is, like you said, we re-engage them all the time. We make sure that they're active on the

platform. We make sure that we send them jobs when it's relevant to them. So re-engaging with

the pros is super important to us. I think a lot of the mistakes that

business owners make in general, not just homes service pros, but it's to focus on acquisition. And, you know,

I'm also, I founded startups in the past and I raised money with startups and the investors even

that invest in your startups, they're going to look at acquisition first.

Like how many new users have you added to your software this month?

So it's the entire system is geared toward acquisition where working on attention and making sure you keep your customers is actually the most valuable long term because not only you

will keep a customer, but they will likely

spend more money over time with you.

Welcome to the Home Service Expert, where each week Tommy chats with world-class entrepreneurs

and experts in various fields like marketing, sales, hiring and leadership, to find out what's

really behind their success in business.

Now, your host, the Home Service Millionaire, Tommy Mello.

All right, guys, welcome back to the Home Service expert.

Today I have Dorian Moray with me.

She's an expert in marketing, digital marketing, market research, social media marketing,

advertising and video production. She's in St. Petersburg, Florida, and she works at joebox.a.i.

She's a VP of marketing. It's a software company that provides home service marketplaces like

Home Depot with an AI infrastructure to

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